Trueline Capital

Trueline Capital, LLC

Home construction funding.

Identity Creation

Logo + Business Card + Collateral 

Website Design & Development

Responsive + WordPress

As a new business, this company wanted an identity that would give them professional credibility. While avoiding anything gimmicky, I was able to create an abstract house symbol, the elements of which are repeated subtly throughout the wordmark.

Loren has an acute understanding of how 'brand' really works inside and outside the business community. His design instincts are thoughtful and strong, while always remaining open to feedback and direction from the most nuanced and complex client demands. We've also loved Loren's consistent and productive attitude that he brings to projects of any size; as he executes with a set of values and disciplines that are refreshing to his craft!! Loren will always be invited to participate in our marketing initiatives going forward!!

— Chris Maskill | Founder, Trueline Capital