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Hello + Welcome
Graphic + web + brand
BFA graphic design
7+ years experience
Live in Bend, OR
My name is Loren, and I design websites, graphics, and brand communications for my clients from anywhere in the world. I have a BFA in Graphic Design and over seven years experience working remotely for clients while living in different places.
Happy Hour Brewery
Sustainable Packaging System & Identity
Closed-loop packaging
Everything reused
This closed-loop packaging system evolved from a need to accommodate a very low sales volume that could naturally grow with demand, and a strong desire for real environmental responsibility. In the brewery's current stage of evolution, everything is returned and reused to cut down cost and eliminate waste. The bottles use re-sealable caps, the bottles are printed on so they always remain a Happy Hour bottle (and don't use paper), the six pack holders are made of wood or sturdy paper, and even the description tags (made from old grocery bags) are returned and reused.
Interchangeable beer tags
The specific beer tags can separate from the bottles to allow interchangeability as the brewer introduces a new batch or discontinues an old one while reusing the same bottles.
Custom logo stamp
Low-volume design
Since at this current low-volume stage silk-screening the bottles would be uneconomical, I commissioned a stamp of the identity that the brewer could personally apply on all his bottles and packaging as he needed.
Hand-crafted + Sophisticated
Time-related puns
No 'cliché' green
The identity for Happy Hour embodies a sophisticated but hand-crafted feel, while also incorporating some humorous time-related puns. The hand crafted aspect is further reinforced in these early stages as everything is actually hand-made by the brewer. I suggested that our color palette be all brown to play off the natural colors of wood, beer, glass, and paper, instead of following the 'cliche' green band wagon.
Picky Bars
Funky Healthy Snack Brand
Funky + Science
Part athletic training bar, part allergy sensitive food, part delicious snack resulted in a brand that intentionally looks funky and relatively unprofessional while showcasing the health science of the product.
We are currently redesigning and rebuilding their website, but here is the temporary, quickly styled wordpress version.
Farm to Farm Century Bike Tour
Food & Fun Bike Tour Promotions
Food fun and beauty
Tour with personality
This isn't just a bike ride. Good food and good times in a beautiful open countryside. I used organic food label typography and a jovial color palette with a full screen background image to get the message across.
Promo handout
Simple on the front and informative on the back. Whew that's a lot of sponsors in a small space.
Centre Hill Cottage
Luxury Cottage Website
Quality & luxury
Justify tariff
Portray the unqiue quality experience of the cottage & thus justify the high tariff.
Arts Obispo
Artist Directory Layout
Showcase artwork
Minimal site
I used a gray color palette, desaturated their current mark, and striped the site to it's bare minimum to give maximum focus on the artist work.
AltShift
Eco-Building Identity & Website
Sustainable innovation
Mother earth respect
This company is very dedicated to a triple bottom line. I wanted to combine the contemporary nature of sustainable innovation and a tribal aesthetic to distinguish them from slick eco-design businesses.
Open House Interior Design
Transitional Designer Identity & Website
Trandition + contemporary
Openness, balance, & design
Karen Hampton is a transitional designer (traditional & contemporary) who needed an identity and website that reflected these styles. Her wordmark does just that by combining a traditional script with a contemporary sans serif. Openness, balance, and design describe the aesthetic goals of her website.
Grady-O-Grady Construction
Luxury Home Builder Website
Flawless Reputation
Stunning Work Portfolio
Identity & Site to Match
Tim Grady has a stunning portfolio of his work, and even better client testimonials. His old site and identity fell far short of communicating his quality of practice and flawless reputation (seriously, read some of his reviews). I developed his identity to fix this disparity while not striving too far away from his old wordmark. This included a redesign of his website, promoting his awesome testimonials, adding social media links, and creating a newsletter sign-up.
Thank You
Want to see more?
loren@lorenpolster.com
Thanks for viewing my 'partial' portfolio. I'm currently prepping other projects to add so check back soon or drop me a line. Cheers.